Knowing how best to market your business can seem like an impossible task when you are faced with the hundreds of options available to you. Here at Gloucestershire Independent Network we have collated together our top 5 ways to market your business.
As a Gloucestershire networking group we believe that networking is one of the key ways in which to market your company. Not only is this a great way to promote your company in front of other business owners and employees, but you can also build up trusted relationships which then enable these businesses to act as your outsourced marketing tool. When relationships are built on a trusted foundation within a networking group the members also become a community in which business owners can talk about any company issues or business decisions they may be looking for support with.
Most businesses will have a website presence in one way or another. In this digital world, a website is one of the main ways in which people will look for verification that you are a legitimate and trusted business. It is important to ensure that you have a number of elements included on your website. These are, your contact details, company number, description of your services as well as any testimonials from satisfied customers that you have. You should also ensure that your website has been optimised from a search engine perspective
3. Social Media
Social Media is fast becoming a one of the most popular ways in which businesses are promoting themselves. There are various platforms that can be used including the most well known facebook, twitter and linkedin. It is important that you set up business profiles on both facebook and twitter rather than using your own personal profiles. One of the keys to success when it comes to social media marketing is to be consistent with sharing information and posts.
Having a blog on your website can be a great way to help position yourself as an expert in your industry. By sharing relevant information on your industry you can share knowledge on your industry that your customers and prospects may find interesting and useful. One of the most important factors to consider when looking at having a blog on your website is to ensure that you have time to regularly update as consistency is key.
5. Printed media
In a world where so much is completed online you may think that printed media may not have as much of an impact as it used to, but it is an area of marketing that you shouldn’t leave out completely. You should always have some business cards printed as they are useful for leaving with your existing clients as well as handing out at any networking or business events that you may attend. Other printed media may include posters, adverts or small postcards that you can leave in relevant places that display your business services.
Whatever marketing strategies you decide to implement you should make sure that you keep a track of your return on investment over a period of a year so you can analyse what has worked for you and what hasn’t, so that you can make an informed decision on what marketing strategies you want to take forward with you.